burger king

A Day For Fallacy

When I think of April Fool’s Day I have to revert back to the 1990’s. On April 1,1996, Taco Bell thought way, way outside the bun by announcing it had just acquired the Liberty Bell. The fast food chain intended to rename it the Taco Liberty Bell, franchising a not-insignificant piece of American history. Though the company “assured” everyone it [...]

Frozen Big Macs

By Jeffrey P. Snider|2014-03-11T10:35:58-04:00March 11th, 2014|Economy, Federal Reserve/Monetary Policy, Markets|

As with Staples, McDonald’s poses the possibility of a competitive aspect to its latest results. February same store sales were down 1.4% in the US leading to a negative 0.3% comp for global same store sales. That followed January where US comparable sales were off 3.3%. Yet again we hear the excuses follow close behind, where weather and “challenging industry [...]

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