shoppertrak

Reviewing Holiday Context

By |2014-01-09T12:13:26-05:00January 9th, 2014|Economy, Markets|

Summing up the holiday season, we keep hearing about resilient consumers as estimated sales come in a little better than anticipated earlier, while retailers purportedly are relieved despite limited incomes and a drop in actual traffic. And the entire season was marked by discounts, but in this final analysis that was supposed to be a positive factor. The gain exceeded [...]

Don’t Count Your Retail Sales Before Your Customers Get Paid

By |2013-12-24T12:58:07-05:00December 24th, 2013|Markets|

As is usually the case, ShopperTrak was cautiously optimistic about holiday retail sales for 2012. In September 2012, the firm estimated total spending growth to be about 3.3% above 2011, with a more modest 2.8% increase Y/Y in foot traffic. By January 2013, it appeared as if total retail sales only grew at a 2.5% rate. That was down from [...]

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